foreign brands
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Shipra Srivastava Sep 29 2017 - 2 min readMid-sized global brands like UK-based Dorothy Perkins and Raised on Denim are increasingly opting for tie ups with leading e-retailers, as part of their entry strategy for the local market. No doubt, this strategy helps these global brands to reach consumers on a pan India basis, but at the same time they do not need to incur large costs ...
