Entrepreneurship in ice cream industry
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Sneha Santra Jun 21 2019 - 4 min readAs it’s usually said, “ice cream solves everything”. Icecreams have been the most enjoyed dessert all over the world and for all age groups. ice cream from being considered as an indulgence to becoming a snacking option, the ice cream industry in India has grown remarkably in the last decade. From roadside ice cream carts ...
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Sneha Santra Mar 05 2019 - 3 min readThe Frosty Cream is a unique and innovative ice-cream brand that was ideated to change the way ice-creams are thought of and consumed, in India. The brainchild of Shubham Jain, The FrostyCream, pioneers the art of ice-cream making using freezing liquid nitrogen and prepares customized, handcrafted and creamy ice-cream flavours live using liquid nitrogen. In conversation ...
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Ekta Sharma Verma, TFW Bureau Sep 29 2017 - 4 min readPremiumisation was one of the key trends in the ice cream sector in 2014 and is still continued. Due to increased annual disposable incomes, consumers in growing numbers are today willing to pay a premium in order to experience and enjoy premium ice creams. As a result of this, almost all leading players are in ...