D2C Brand
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Indian Retailer Bureau Nov 01 2021 - 2 min readHomegrown wooden toy brand, Shumee brought Bollywood actress, Dia Mirza onboard as an investor and brand ambassador. The company was founded by Meeta Sharma Gupta. It designs development-friendly child-safe toys for children up to the age of 8. Its toys are designed in-house by the startup’s designers and handcrafted by local artisans using wood, cotton ...
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Navneel Oct 12 2021 - 7 min readFor a new D2C brand or one planning to enter into the segment, certain things need to be kept in mind. The rapidly booming space in India has received mixed results globally. Despite being an attractive space with the freedom to control one’s entire distribution, the model is not without perils. Notable global brands, ...
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Indian Retailer Bureau Sep 29 2021 - 2 min readHome-grown, 100% vegan, PETA certified, D2C clean beauty brand Plum is strengthening its leadership team as it looks to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation Plum has announced the appointment of Shivani Behl as Chief Marketing Officer and Gaurav Sarda as Chief Financial Officer, ...
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Indian Retailer Bureau Sep 20 2021 - 3 min readD2C caffeine-infused personal care brand mCaffeine aims to clock a revenue of Rs 7000 crore by FY24 as it expands its presence across online and offline channels and bolsters its product portfolio. Mumbai-based Pep Technologies, that owns mCaffeine, is also looking at adding to its team in order to take its headcount to about 200 ...
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Tanya Krishna Sep 16 2021 - 8 min readLong before the advent of western skincare and beauty products in India, it used to be grandmothers and their home remedies, people relied on for their skincare regime. And now after years of haul on chemical products, Indian consumers are gradually moving back to natural skincare products, made from eco-friendly, sustainable ingredients. The Indian consumers, ...
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