Cricket India
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Kumar Saurav May 11 2022 - 4 min readThe 15th edition of the IPL (Indian Premier League) has kicked off, and it has become indispensable for brands to capitalize on the tournament. Concurrently, it is vital to remain watchful and stave off inordinate investments and costs incurred utilizing sponsorships, TV airtime and live ads amid the match. Targeting a mobile-based audience could be ...