business stratigies
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Nibedita Mohanta Dec 06 2017 - 4 min readCustomer is the ultimate finish line, upon which the entire race of businessmen competes with, for survival. Jerry Gregoire said, “The customer experience is the next competitive battleground.” India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and ...
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Neha Malhotra Sep 29 2017 - 4 min readAs a franchisor, it is your endeavour to market your brand and carry out the needed branding campaigns to reach out to people. Branding exercises range from the usual ad hoc ones to much effectual and efficient ones today. Newer techniques have surfaced which aid your business just right. Read on to know the ones ...