business hacks

There are so many startups and mid-time brands who give up, running in a loss being a major reason. Only recently PepsiCo India has turnaround its business, making a profit of Rs 190 crore in 2017-18 after a gap of 7 years. It’s understandable how tough it could have been for a brand of PepsiCo’s ...

Growing a start-up into a multi-million company isn’t an easy task. But with new possibilities in the online marketplace, it’s a whole new ballgame now. An online business provides an unprecedented amount of data and the ability to communicate with customers in useful ways. If you are planning to take your online business to the ...

Starting a business is tough enough without falling for various types of frauds. The impact of fraud in any organization can be massive. Not only can it have a significant financial impact, but, depending on the type and severity, it can also destroy an organization. What is Financial Fraud?Financial fraud can be broadly defined as an intentional act of deception involving financial transactions for purpose of personal gain. Fraud is a crime and is also ...

Brand loyalty helps product manufacturers in achieving high goals and sometimes half of the battle in the pool of competitors, playing hard to beat each other in the market. It helps a brands  spread its market presence without spending much on promotional activities as loyal consumers do ‘word of mouth’ promotion for them. With ...