Advertising and promotional strategies
-
Nibedita Mohanta May 13 2019 - 4 min readDigital marketing has emerged as a formidable challenger to traditional mediums globally and India is at the forefront of tapping the impact of this disruption. Indian companies are leveraging the potential of digital tools and platforms to share their message across the target audience. The most common form of marketing is SEO and SMO on ...
-
Sneha Santra Apr 20 2019 - 2 min readWhen you want to achieve success in India, it is paradoxical to ignore the customers in Tier II & Tier III cities. According to a report, 26.4 trillion of household income in India is concentrated in tier II-III markets as opposed to 800 billion in India’s big 8 metros. These cities hold big opportunities for ...
-
Shahram Warsi Mar 27 2019 - 4 min readNot just for wellness business, the basic P's of marketing remains a foundation stone even today for every business. Marketing is a simple word that holds the utmost significance in today’s business world. A successful business has several processes like the planning of products, manufacturing them, selection of a distribution channel, and targeting the right ...
-
Sneha Santra Dec 26 2018 - 3 min readNew Year is around the corner! It may mark the end of the holiday season but it shouldn’t be overlooked as a holiday. Customers are already in spending spree; why not encourage them to spend with your business? Closing out the year with a festive promotion will not only boost your sales but will also ...
-
Sneha Santra Dec 21 2018 - 2 min readTechnology has changed the whole advertisement scenario. Compared to mobile web advertisement, in-app advertising provides a better solution to capture targeted consumers’ attention and encourage them to interact without interruption. Users are more likely to feel a closer connection to brands reaching them here and more open to seeing advertising. Thus, In-app advertisements can be really ...