activewear category
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Sneha Santra May 23 2019 - 4 min readFive years ago, who would’ve thought that gym wear or sportswear will be a fashion fad? It was unthinkable to most people. Now, the sportswear or now termed as “athleisure” (athletic casual wear) has taken over the mainstream apparel sector and has been disrupting the apparel industry since the past few years. According to industry ...
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Uttara.J. Malhotra Jan 30 2019 - 3 min readSportswear is becoming a serious industry for investment and an area of interest for new and upcoming entrepreneurs who are looking at the ownership model in small businesses. The e-commerce model is doing complete justice to this business model, which is here in India to stay. We spoke to the Founder CEO Sunil Anchal of ...
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Nibedita Mohanta Jan 17 2019 - 3 min readIncreased awareness to stay fit among millennials has largely impacted the Indian swimwear market. Fitness has become an integral part of their daily lives but many of them find the everyday gym routine to be very monotonous. Health conscious consumers are thus turning sport-oriented to keep up with their fitness goals. There’s an overall awareness ...
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Sneha Santra Oct 06 2018 - 2 min readGym wears are making their way out of the gym and becoming an important part of people’s wardrobe. Athleisure is a recent fashion trend in which clothing designed for workouts and other athletic activities can be worn in other settings. With many celebrities donning the athleisure look, it has become a hit fashion statement among ...
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Nibedita Mohanta Jul 27 2018 - 2 min readRevenue in the Sports & Swimwear segment amounts to US$3,393m in 2018. The market is expected to grow annually by 11.0% (CAGR 2018-2021). Speedo aims at growing stores and increasing its retail footprint. It aims to touch 50 stores this fiscal year. Shamir Genomal, Executive Director and Chief Strategy ...