Vakrangee announces partnership with ZEE5

Vakrangee Ltd, India’s largest network of last-mile retail points of sale, has announced its partnership with ZEE Entertainment Enterprises Ltd to make available distribution and subscription of the ZEE5 service for its customers in 3,504 Nextgen Vakrangee Kendras across the country. ZEE5 is one of the fastest growing OTT platforms in India.

These Nextgen Vakrangee Kendras exclusively offer a comprehensive range of products and services across banking, insurance, ATM, assisted e-Commerce, e-Governance and logistics. With 68% of its Nextgen outlets in Tier-5 and 6 towns, Vakrangee will offer ZEE5 services to the most remote and hitherto unserved/underserved parts of the country.

Anil Khanna, Managing Director & Group CEO, Vakrangee Ltd, said, “We are happy to partner with ZEE Entertainment to help our customers avail ZEE5 in remote areas. With this partnership, we continue to expand the bouquet of services available at our exclusive Nextgen Vakrangee Kendras making them into one stop shop for all the requirements of our customers including entertainment.”

 “We will continue to add products and services and tie-up with leading business partners to offer our customers a comprehensive solution to all their banking, insurance, ATM, assisted e-Commerce, e-Governance and logistics, all at their doorstep. Vakrangee provides these business partners with the unmatched reach in remote areas where these brands find the cost of operations too high,” he added.

Manish Aggarwal, Business Head, ZEE5 India, stated, “At ZEE5, users’ convenience and comfort are of paramount importance. This offline to an online partnership with Vakrangee Kendra helps with both distribution and accessibility, thus getting more people exposed to ZEE5’s premium content. We hope that this first of its kind association in the OTT segment will prove beneficial for the customers as it gives them an easy option of payment.”