US-based Juul Labs looks to foray into India's e-cigarette market by late 2019

Juul Labs, the US-based electronic cigarette company, is planning to enter India's e-cigarette market by launching its products by late 2019.

After hiring Rachit Ranjan, Uber India's Executive, as a senior public policy strategist, Juul recently appointed India-based Mastercard Executive Rohan Mishra as head of government relations. The company is planning to recruit at least three more executives, including an India General Manager. It also eyes a new India subsidiary.

The source said, "The plan is currently at an exploratory stage, but the company needs people on the ground in India." 

In the United States, Juul's sleek vaping devices are a sensation. These devices resemble a USB flash drive and offer flavours like mango and crème. Like most electronic cigarettes, Juul devices vaporize a liquid containing nicotine.

Juul said in a statement, "India was among the Asian markets under evaluation, but there were no definitive plans. As we explore potential markets, we are engaging with health regulators, policymakers and other key stakeholders."

India has around 106 million adult smokers, making it a lucrative market for firms like Juul and Philip Morris International Inc.