TVS Motor strengthens footprint in UAE with new distribution partnership

TVS Motor Company has entered into a new distribution partnership with Al Yousuf MC, an arm of Al Yousuf LLC, in the United Arab Emirates. With this, the company has strengthened its footprint in the region.

Under this association, a 2700 sq ft showroom has been opened along Sheikh Zayed Road in Dubai. It is the first of its kind showroom for TVS Motor Company in the region. Besides the wide range of two-wheelers, the new showroom will also carry spare parts and feature a service facility.

Through this new showroom, the Chennai-based company will launch diverse product offerings that will cater to both the personal commuting as well as the delivery segments in the UAE.

R Dilip, Executive Vice President (International Business), TVS Motor Company, said, “We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have rich experience in the region and share our ethos of keeping customers at the center of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region.”

“The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market,” he further added.

Ahmad Al Yousuf, Chief Executive Officer of Al Yousuf LLC, stated, “We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the UAE.”