Morarka Organic set to expand ‘Down to Earth’
Morarka Organic, an organic food producer, is looking to expand its brand ‘Down to Earth’ via franchising and has tied up with Francorp India for this.
Mukesh Gupta, Executive Director, Morarka Organics said: “Organic food business may arguably be one of the best franchise businesses in the world today. Organically grown foods are becoming increasingly popular as people have started becoming more conscious about their health and the quality of food they eat. With modern consumers slowly but surely shifting towards healthier alternatives, the future looks bright for the organic food industry.”
Francorp will distinguish the current business model and product mix for ‘Down to Earth’ by developing its franchise model and franchisee proposition. It will further develop the comprehensive strategy to capture a larger target audience and setting out a roll out plan on pan India basis.Elaborating on the collaboration, Gaurav Marya, Managing Director, Francorp said: “The organic food industry has been growing remarkably for the past several years. I am proud to be associated with a company of Morarka Organics standing and commitment, Francorp will do its utmost in supporting this promising endeavor.”
Down to Earth is a result of 12 years of organic food research and development. Through this initiative Down to Earth aims to provide a direct link to thousands of certified organic producers, while enabling consumers to access the very best quality of food deserved by them at reasonable prices.
