Miniklub enters Dehradun market with its first store launch in Pacific Mall

Vaishnavi Gupta
Vaishnavi Gupta September 11 2020 - 8 min read
Miniklub enters Dehradun market with its first store launch in Pacific Mall
Miniklub has 44 stores Pan India in cities like Delhi, Mumbai, Lucknow, Chennai, Bangalore and Hyderabad.

First Steps Babywear Pvt Ltd, a retail company established in 2002, has launched its first store ‘Miniklub’ at Pacific Mall in Dehradun, Uttarakhand. Miniklub has 44 stores Pan India in cities like Delhi, Mumbai, Lucknow, Chennai, Bangalore, and Hyderabad.

Miniklub as a brand is all about safety and comfort for the toddlers in a carefully engineered style for smarter parents. The wide range of products available at the store includes Apparels, Footwear, baby cosmetics, bedding set, blanket, Pram, Strollers, Walker, Cradle, Toys, Baby Carrier, etc. Miniklub also offers a special section for maternity wear.

Commenting on the successful store launch at Pacific Mall, Abhishek Bansal, Executive Director, Pacific Group, said, “We look forward to have a long-lasting association with Miniklub that has Pan-India presence and caters to a niche consumer base. Our effort behind this partnership is to make Pacific Mall the best shopping destination for the city of Dehradun.”

The store is running unique discounts through ‘Happy Klub Sale’.

Pacific Mall, Dehradun, after reopening its doors post-lockdown has ensured strict regulations and standards for hygiene and cleanliness. All the shoppers and staffers have to go through daily temperature checks and wear masks. Contactless sanitizers are installed at entry points, disinfection of common touchpoint at regular intervals in a common area, controlled customer entry at the mall and each store, immersive disinfection of air conditioning and fresh air system, inside elevators and on escalators, alternate seating arrangements in all Food & Beverage outlets, etc., are some of the additional preventive steps taken by mall authorities.

Miniklub operates on two franchise-based models, Outright and SOR. In Outright Model, a retailer purchases the merchandise by making complete payment for the merchandise at the beginning itself. With enough capital in hand retailers mainly go with buy outright inventory as this enables them good deals/margins when inventory is purchased in bulk.

On the other hand, SOR allows deposit for stocks to be given by retailers, the company gives stocks on a sale/return basis wherein the commission is awarded to the seller, and the rest amount is retained by the company.

For Pacific Mall, Dehradun, Miniklub has adopted a SOR model, where the parent company is running the store. A refundable deposit is made and the store is fully run by franchise, rent, and logistics charges are being paid by the company.

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