Maternity fashion label Seraphine to open its first store in India

Seraphine, an international maternity label, is planning to launch its first store at Select City Walk Mall, New Delhi, by April end for showcasing its stylish range for new moms and moms-to-be.

Founded by French businesswoman and designer Cécile Reinaud, the fashion label will be led by Rajat Kapoor, Master Franchisee & India Head.

UK’s most stylish maternity wear brand is also looking to establish an online store shortly after the store launch in order to reach expecting mothers all across India.

Rajat Kapoor, Master Franchisee & India Head, said, “It has never been a more exciting time than now to experiment with maternity fashion wear with so many women looking for fashionable attires even during pregnancy. Currently, the maternity wear industry is estimated at Rs 2,000 crore and the segment is growing around 15-17 percent year-on-year. We are looking to hone in on this opportunity and grow our brand in a big way.”

Cecile Rainaud, Founder of Seraphine, added, “I am delighted to partner with Rajat Kapoor to develop Seraphine in India. We are looking forward to dressing Bollywood celebrities and to offer pregnant women the best English brand of maternity wear. Seraphine stores are the one stop shop for all the need of stylish pregnant women and we are excited to open the first flagship store in Delhi.”