India’s first natural black alkaline mineral water 'Evocus' launches in Delhi-NCR

Vaishnavi Gupta
Vaishnavi Gupta October 17 2019 - 7 min read
India’s first natural black alkaline mineral water 'Evocus' launches in Delhi-NCR
The launch is in line with the Company’s expansion strategy and vision to offer products providing consumers with wellness and better living via optimum hydration and detoxification.

A.V. Organics, an indigenous start-up venture, has announced the launch of ‘Evocus’, India’s first natural black alkaline water, in Delhi-NCR. The launch is in line with the Company’s expansion strategy and vision to offer products providing consumers with wellness and better living via optimum hydration and detoxification.

Evocus’ formulation provides superior and sustained hydration, better detoxification and improved metabolism benefits to today’s on-the-move consumers.

The latest launch in Delhi-NCR was preceded by the brand’s launch in Pune, Chandigarh and Vadodara, where the product is available across top retail outlets. It is also available on Amazon, etc as well as on the brand website. In the initial weeks after launch in these markets, the brand has gained good traction, and the sales are very promising.

Aakash Vaghela, Founder and Managing Director, A.V. Organics LLP, said, “We are witnessing positive growth momentum for Evocus across online and offline markets where we have a presence. The National Capital Region is an important market for us as it has a higher concentration of consumers receptive to experimentation while being early adopters of trends and innovations offering exclusive benefits. Considering the NCR’s diverse, discerning consumer base, we are confident the alkaline, mineral-enriched Evocus will meet their desire for wellness through improved hydration and better detoxification. This launch will help us reach new customers, bolstering our market presence in north India. The introduction of Evocus is poised to transform the overall health and well-being of its users, thanks to the myriad health benefits it offers consumers – both the young generation as well as older adults.”

Packaged in 500ml priced at Rs 100, Evocus is available in leading supermarkets and retail outlets in Pune, Chandigarh and Vadodara. In Delhi, it is currently available in 24Seven and Food Hall stores and will be shortly available in Le Marche and Modern Bazaar. In the next five months, Evocus will be available in cities such as Bengaluru, Hyderabad, Jaipur, Mumbai, Chennai, Indore, Ahmedabad and Surat.

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