Cox & Kings targets smaller cities for expansion

Cox & Kings (C&K), a travel and tour operator brand is planning to expand its reach to smaller cities via franchising. The aim behind this step is to be more accessible to the middle-class segment, which dominates India. The company which is 250 years old is a one-stop solution for all travel needs of the national and international travelers.

Cox & Kings has a presence in 20 countries globally through a wide network of branch offices, sales agents as well as franchise sales shops. Nationally the company has 13 branch offices, 177 agents and more than 150 franchise sales shops catering to inbound, outbound and domestic travelers. The company’s business can be broadly categorised into four main service offerings, namely leisure travel, corporate travel, foreign exchange and visa processing.