Choice Hotels India eyes to launch 10 hotels in 2021 via franchising

Choice Hotels India, a wholly-owned subsidiary of Choice Hotels International, is planning to introduce 10 hotels across India during the current year.

At present, the hospitality firm has 35 operating hotels in the country.

Vilas Pawar, CEO of Choice Hotels India, said, “We plan to open up to 10 hotels across our various brands in 2021.”

Currently, Choice Hotels operates three brands, including Comfort, Quality, and Clarion, in India. Therefore, the upcoming hotels will be across these brands. The new hotels will be launched in locations like Bengaluru, Indore, Kochi, Manali, Rishikesh, Udaipur, Kolkata, Chennai, Bareilly.

“We also have plans to add multiple hotels in certain destinations and are in advanced levels of discussions in tier 1, 2, and 3 markets,” Pawar added.

The company follows a franchise model and offers management consultancy at a cost.

He stated, “Choice Hotels India is committed to its franchisees. We would be investing to strengthen our distribution network and extend our marketing reach for the benefit of our hotels and franchisees.”

“We have signed Clarion in our upscale segment in Bodhgaya and continue to grow our portfolio of Comfort and Quality across midscale. The company firmly believes in the growth potential of the Indian market and is focussed on growing its hotels across the country,” Pawar further said.