Akbar Travels of India selects Sabre's innovative industry-first lodging solution to drive growth

Sabre Corporation, a leading software and technology provider that powers the global travel industry, announces an enhanced partnership with one of India's largest travel companies, Akbar Travels of India, cementing a valued two-decade-long relationship between the two firms as Akbar forges ahead with plans for domestic and overseas growth.

Akbar Travels is already a long-time user of Sabre solutions, having implemented Sabre's APIs to drive operational efficiencies and the Sabre Automated Exchange solution to save costs and improve customer service. Now, Akbar Travels, which has 150 branches across India, 36 offices in the Middle East, Malaysia, UK, Italy and the US, has selected Sabre's Content Services for Lodging APIs to enable its agents to more easily shop, compare and book more than a million lodging options for clients.

K.V. Abdul Nazar, Chairman & Managing Director, Akbar Travels of India, said, “Sabre and Akbar Travels have had a long, valued and productive relationship, and we're excited to be again expanding our partnership by using Sabre's Content Services for Lodging technologies to provide further choice and even better service for our travellers. There are already clear signs of pent-up demand for travel post-COVID-19 and we needed technological solutions which provide us with the most intuitive way to shop and book for our travellers in order to provide truly personalized options for our clients.”

Sabre's Content Services for Lodging powers agency and corporate booking tools, integrating traditional GDS content from hoteliers, alongside content from the likes of Booking.com, Bedsonline and Expedia Partner Solutions. The Sabre-led Content Services for Lodging has been integrated into Akbar Travels' operations through Sabre Red 360, allowing agents access to real-time, rich content on an intuitive graphical interface to make it easier for agents to comparison shop business and leisure options for travellers.

Traci Mercer, Senior Vice President, Global Lodging, Ground and Sea, Sabre, stated, “Sabre has a strong presence in India through our valued travel partners, our own office branches, and our large-scale technology base in Bengaluru. We're thrilled to strengthen our position in the Indian travel market even further through our enhanced and expanded relationship with Akbar Travels as well as supporting Akbar's operations in the Middle East, Europe, Asia and the US. Akbar needed robust, intuitive and scalable solutions to provide its branches with one easy-to-navigate, real-time and full-view lodging content solution and interface to ensure that it is able to create highly-personalized offers for clients as it looks to aid the imminent recovery and future growth of travel within its own markets and beyond.”