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Preeti Shishodiya

Preeti Shishodiya

Content Writer

Digital Trend

Why Digital Transformation and Innovation is Important Today

Preeti Shishodiya Aug 16 2021 - 6 min read

Digital transformation has taken a leap in the current pandemic situation. It has become a necessity rather than just an advantage. Adapting to the current scenario with digital transformation and technological developments has helped Small and Medium Enterprises survive and thrive. Current Situation and E-Commerce Industry A recent study showed that the e-commerce industry has ...

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Global Franchising

Impact of Covid-19 on Franchising in the USA

Preeti Shishodiya Jul 19 2021 - 5 min read

International franchising has been considered by many companies to diversify their risks and opportunities. Different countries have different laws regulating franchising. Some countries like Australia, Malaysia, and the USA have special laws to regulate franchising and some other franchising countries have freedom of law. In an exclusive interaction with Franchise India, Carl Zwisler, Senior Counsel, ...

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Global Franchising

International Franchising in the Post Covid World

Preeti Shishodiya Jul 19 2021 - 5 min read

International expansion has seen a growing trend for the past twelve years. Not only the American firms but also smaller organisations that are nimble and relevant to market place are expanding internationally. Covid has changed the world scenario and challenged many businesses. However, franchising has seen growing momentum. The franchising business model is developing around ...

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Technology

Leveraging Technology to Accelerate Growth

Preeti Shishodiya Jul 16 2021 - 5 min read

The world is seeing a move towards online presence leading to an increased dependence on technology. Technology has witnessed expedited growth in recent months. Necessity has led to inventions and that is how technology has developed vastly and very quickly. Technology is not only used for online facilitation but also in operations and business management. ...

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Global Franchising

How to Do Franchising in the Middle East?

Preeti Shishodiya Jul 16 2021 - 6 min read

Global franchising is growing by leaps and bounds, and it would not be wrong to say that the Middle East is one such growing market for global franchises. In an exclusive interaction with Franchise India, several leading players from the Middle East gave insights on how the Middle East is a lucrative opportunity for franchising. ...

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