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Pragati Ratti Sharma

Pragati Ratti Sharma

Associate Editor

Health And Fitness

How Hypoxi combines technology and workout to deliver inch loss

Pragati Ratti Sharma Sep 29 2017 - 4 min read

Technology and innovation have been a driving force for India’s fitness and slimming industry in the past few years. The segment has become one of newer and interesting ways of getting fit. One such way of getting fit that entered the Indian market three years ago was Hypoxi.HYPOXI is a targeted fat-loss program worldwide. It ...

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Wellness Blog

How FMCG biggies are evolving with opportunities in Indian wellness market

Pragati Ratti Sharma Sep 29 2017 - 5 min read

The Indian wellness industry has grown by leaps and bounds, 25-30 per cent precisely, in the past one year and is expected to grow at this rate year on year. It’s now a trillion dollar market. It is no surprise then, that players, both in the services and products sector, are eyeing this market, tapping ...

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Beauty Cosmetics

NELF: The US cosmetics brand eyeing pan-India expansion

Pragati Ratti Sharma Sep 29 2017 - 3 min read

The Indian beauty and cosmetic market is pegged at Rs 60 billion. With a growth rate of 15 to 20 per cent, it is expected to hit Rs 170 billion by 2020. With this rate, the opportunities that lie in this sector in India are evident. The global markets are aware of these opportunities and ...

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Investment

This startup aims to make consumers healthy without affecting their eating habits

Pragati Ratti Sharma Sep 29 2017 - 7 min read

The wellness market of India is turning out to be a hub of opportunities. While we wrote about how big FMCGs are utilising these opportunities with newer products in this segment, the sector is also seeing mushrooming startups filling the gaps and owning these opportunities. One such startup looking to capture a significant ...

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Wellness Industry

Zumba to marathons: How Indian clients are moving beyond treadmills and cycles

Pragati Ratti Sharma Sep 29 2017 - 3 min read

The Indian fitness industry is growing at a CAGR of 16 to 18 per cent per annum. It is expected to cross Rs 7,000 crore by 2017. Clubbed with this is the rapidly rising urbanisation. The Indian population residing in urban areas is expected to reach 32 per cent by 2020. As the average Indian ...

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