With Growing Popularity, Waffle Restaurants Can Be Next Sensation in Franchise Industry

In foreign countries, people wake up with the smell of scrumptious, warm & crunchy waffles with the classic combination of maple syrup and whipped cream. In India, the scenario is quite different. Baked food items have not been part of Indian breakfast menu, Indians prefer savoury food items.

However, waffles are mostly becoming one of the most popular gourmet dessert items, thanks to the high-exposure of global-trotting Indians who are hooked to American television shows & movies, waffles are gaining rapid popularity.

Waffles have taken the Indian Dessert Industry by storm and have created a niche for itself. As per reports, the Waffle segment makes up 6-8% of Indian dessert industry and is growing in number with each passing day. A waffle restaurant sells an average of more than 200 waffles every day!

On contrary to the international consumers, Indians favours waffles at any time of the day, as a breakfast option to dessert, and even a street snack. With increasing popularity, various brands are venturing into the segment and are aggressively expanding.  Investing in a waffle franchise is highly lucrative in today’s time.

Millennials’ Go-to Dish

Instagram-friendly foreign bites like waffles, churros, tarts etc, have totally revolutionised the way of millennial dessert. If you ask any millennial, what comes in their mind after they hear the word “dessert”, it will be rare to hear “jalebis” or rabdis”, most common answer would be waffles, cakes, brownies etc.

The warm, fluffy, golden honeycomb crust once confined to the dessert menu of a five-star hotel or a high-end eating joint has now moved out of a plush ambience to settle inside a roadside eatery. The rise of waffles among this generation has unlocked the potential of the waffle industry in India, leading to national and international brands now have a presence across the country.

One of the reasons waffles’ popularity surged so quickly is due to its flexible preparation method. Its batter can be eggless, or with eggs, as one prefers. From simple chocolate waffles to red-velvet waffle cones, it comes in an abundant variety of flavours and forms- where the only limit is imagination!

Waffles even fit in the frame with the recent trend of healthy eating. Due to the multi-grain waffles being available at various places, health-conscious people are also favouring waffles as their go-to-dessert.

Franchising a Sweet & Crispy Success

After the humungous success of exclusively selling waffles, as a business idea, many brands have now ventured into the market. Brands are franchising their business model to expand their presence and create awareness. Waffles have surged in popularity not only in metropolitan cities but also in tier II and tier III cities.

Taking up a waffle franchise has numerous advantages some of which are as follows:

- Proven Business Model

- Established Brand Name

- High Demand for Waffles

- Products are fit for any age group and preferences

- High Revenue

There are various options available in waffle franchise to choose from, according to your own budget and preference. There are different types of franchise models for a waffle outlet such as Kiosk, Food Truck, Food Court, High Street Cafe etc.

The initial investment required for a waffle franchise starts from 10 lakhs and range up to 40 lakhs. The area requirement ranges from 100 to 500 sq. ft. The anticipated return of investment would be 15-% 18%.

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