Why There Is an Increase in Demand of Natural Beauty Products

Natural beauty products are no longer limited to the unglamorous corner of the stores. They are coming out in the limelight and are rapidly growing in popularity. Organic and natural products are increasingly becoming the choice of the day for most of the beauty enthusiasts.

There has been a paradigm shift from the use of chemical-based beauty products to natural ones as people are steadily growing awareness of the benefits of the latter products. People have now understood how detrimental chemical-based products can be for their health. This organic beauty boom is part of the larger recent shift in consumer awareness about health, wellness and the environment. Thanks to a growing number of beauty blogs, influencers and social media accounts dedicated to the benefits of going chemical-free, consumers have access to more information than ever before.

Leading to this drastic shift to natural and organic-based products, cosmetic brands—from online retailers to large-scale brands—all are increasingly coming out with natural offerings. According to reports, the organic beauty segment is expected to show 8 to 10 per cent per year-on-year growth, with the global market estimated to be worth US$22 billion by 2024. Below are the following reasons why there is an increase in demand for natural beauty products:

Increasing Awareness

With the increase in awareness of the hazards posed by synthetic chemicals, people are now refraining from using chemical infused products.

There were many instances where it was found that cheaper varieties of the products used harmful chemicals that resulted in disastrous results, as a result of which people contracted life-threatening problems. These instances have created ripples of awareness across the globe. The increased awareness has contributed to consumers’ understanding and appreciating the connection between health and natural products and as a result increases in demand for natural products.

Rising Cases of Allergies

As more and more chemical-based products make their space into our shelves, there have been rising cases of allergies. People are developing various kinds of allergies with increased exposure to chemical beauty products. People with sensitive skin type often refrain from the use of such products, thus increasing the demand for organic beauty.

VarunAlagh, the co-founder of MamaEarth, says: “Millennials have become more aware and are realising the importance of toxin-free ingredients. Most of the products available in the market have harmful chemicals in them and due to that, we are seeing a rise in negativity against industry giants. Today, there is a massive need for natural beauty and baby products and sensing the shift in consumer's demand; Mamaearth was started with the vision of meeting this need by creating 100% toxin-free products. As awareness keeps rising, the demand for natural products will no longer be limited to big cities but will also be pervasive from tier 2 and 3 towns."