Why Franchisees Need to Focus on Digital Marketing Training in Today’s Time

Shahram Warsi
Shahram Warsi Aug 12 2019 - 4 min read
Why Franchisees Need to Focus on Digital Marketing Training in Today’s Time
Since everything is going digital, this is perhaps the best time to invest in the digital marketing training business.

Who doesn’t know about social media in the modern time? From young children to an adult, everyone can be seen using some of the other social media platforms from sharing their pictures to updating posts.  However, the last couple of years have completely revolutionised the entire social media segment.

Earlier, these platforms were only used to post personal information, but today they are being widely used to market and advertise different products and even run entire businesses! And, this is where digital marketing also come into the limelight. Through digital marketing, professionals are allowing entrepreneurs to market their product and services efficiently, which could bring them the right audiences for generating sales.

Training for digital marketing is a hot and new concept in India which is growing at full throttle. Entrepreneurs need to understand the benefits one can enjoy through proper digital marketing training and later plan accordingly for investing in a digital marketing training business. In fact, entire businesses run today on providing only digital marketing services.

Since everything is going digital, this is perhaps the best time to invest in the digital marketing training business.

Generating Opportunities

Digital marketing is getting popular and gaining another level of fan base where it’s believed to create opportunities for both the clients and entrepreneurs that exist in today’s time. Franchisees through their digital marketing training business could target such audiences, growing their business at a rapid pace.

Especially when the competition is still in its early phase, franchisees could attain success quickly because a lot of time needs to be covered to be at par and possibly beat the competition, which has probably been existing for a long time.

Brands offering Technical Training to Clients

India currently has numerous brands that are actively catering under the training segment. Brands like Advanced Institute of Digital Marketing and Marketing Courses Training Academy (MCTA) have already made their presence in the industry where they are recording fruitful results as a training brand.

The franchise of Advanced Institute of Digital Marketing is available at a cost of around INR 2-20 lakhs with a space requirement of 800-1500 sq. ft. Meanwhile, franchisees could become a part of MCTA with an investment around INR 10-20 lakhs. The space required for MCTA franchise ranges from 650-1000 sq. ft. 

Technical Marketing and Professional Digital Media Posts

Writing some lines for a product or service and posting it on social media is never enough to grab audiences on a large scale. In fact, even boosting posts to grab eyeballs can barely create or run businesses anymore, unless a sound digital marketing plan with lots of technical experience in place. For that, knowledge about how Adwords and hashtags work on the backend is what needs to be done, which would eventually bring about the desired clicks and possibly a purchase.

Franchisees could guide their clients about the right usage of hashtags along with Google AdWords, SEO writing, optimization and SEMs. These are some necessary components of digital marketing that helps a post to stay top on the ranking in comparison to the competition. Staying top on the ranking here means that whenever a person searches for a specific word or topic which is associated with your product or service, Google shows it first in results than any other URLs. For executing all of these, sound knowledge of ads, where to place them, for how long and what to optimise, and so on, are really important.

Opportunities through Digital Marketing Courses and Training

Upskilling is the need of the hour and most marketing professionals are going in for courses that help them deal with the shift from traditional marketing to the digital space, which are poles apart. Today, a mix of both is crucial for creating and sustaining a brand.

The current corporate industry is now actively looking out for employees that are skilled and well-versed in digital marketing as well. Keeping this demand in mind, franchisees could start targeting corporate workers and learners that are demanding quality education on digital marketing.

As a franchisee, you could plug the gap with different digital marketing courses that might be necessary for sustaining in this rapidly growing industry.

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