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What Qualities Helped Humming Bird Education in Marching its way to the Top Franchise 100 Brands List?

Nibedita Mohanta
Nibedita Mohanta Feb 18 2019 - 3 min read
What Qualities Helped Humming Bird Education in Marching its way to the Top Franchise 100 Brands List?
Humming Bird Education targets to open franchises in all the major districts across India and set up 100 franchise partners before March 2020.

The millennial is not bothered about the marks they secure in their examinations any longer because ultimately they chase their passion and passion fuels their interest in any subject.

Earlier, one had to mug up content in every subject in order to get good marks. However, the passion and entrance tests of the selective subjects have opened another gate altogether for those, who want to make it big in life without following the herd of concentrating only on Maths and Science.

With an aim to revolutionize the common assessment examination (Olympiads) structure and provide a holistic approach towards academic evaluation, Humming Bird Education was initiated a decade ago. Now, it targets to open franchises in all the major districts across India and set up 100 franchise partners before March 2020.

Nitesh Jain, Director, Humming Bird Education (P) Ltd, says, “Humming Bird Education (P) Ltd, originated 10 years back as there was a vacuum in the industry and no one was looking beyond Maths or Science. We started by offering multiple subjects as well as adding Olympiads in 12 subjects. Our innovative approach was well appreciated by the market and we received a response from schools across India.”

Franchising without Infrastructure Investment

One would wonder how a brand, which conducts Olympiads, can start franchising and how it must be working! Here we tell you how:

Jain says, “Our model is very unique as we offer exclusive franchise opportunities at District & State levels across India. Moreover, it doesn’t require any infrastructural investment. We are looking for people who are passionate about education for kids and ready to dedicate a few hours of their morning schedule to us.

Our business requires presence at the grassroots level and expanding through the franchise model was the preferred option as it allows us to expand much faster and provide the much needed local networking and connect through our franchisees.”

He adds, “For all of our products we majorly target schools – thus the core nature of our business is B2B, despite its students who are our actual consumers. We keep on adding value through product & innovation which keeps school satisfied and keeps there associations for subsequent years also. The potential is huge, as the markets at tier- II & III cities are yet to be explored.”

With such an easy franchise model and ROI of 100%, making it to the list of Top Franchise 100 brands was not a difficult thing for Humming Bird Education.

Franchising facts

Year of Establishment: 2008

Year of Initiating Franchising: 2016

Total Outlets: 28

The investment required: Rs 1-10 Lakhs

Expected ROI: 100%

Expected Breakeven: 8-12 Months

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

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