What Makes A Franchisee Unhappy And How It Affects The Business

Shahram Warsi
Shahram Warsi Dec 14 2018 - 1 min read
What Makes A Franchisee Unhappy And How It Affects The Business
Entering into the franchising world can be a very exciting decision for a new franchisee.

Normally, franchisees are given a guidebook that tells them exactly what to do to succeed in business. But when they don’t follow instructions, things start becomes rough and complicated for them.

Just the way a happy franchisee can boost the morale and a brand’s business, similarly, an unhappy franchisee can do the reverse.

There might be several reasons for franchisees find themselves unsatisfied.  

Unable to Make Money

One reason for an unhappy and unsatisfied franchisee is, not making the kind of money they expected. Experts believe it to be the prime driver, affecting a franchisee and business simultaneously.

A proper communication between a franchisor and his franchisee could sort out things. Conversation is critical to yield a positive sales process for the franchisees.

The issue with the Franchisee’s Expectation

The franchise business model has its own challenge which needs to be figured before you decide to become a franchisee.

 A major reason for a franchisee’s unhappiness and unsatisfaction is their own unrealistically high expectations. Thus, it’s essential to set expectations upfront and be honest with yourself, aiding to compete successfully.

Spreads Negativity

Unhappy franchisees could cause cancerous effect, damaging the brand more than people realize. Once they turn negative, they are negative about everything, eventually reflecting in their sales figures.

Ultimately, one of the major traits of a happy franchisee is someone who is willing to follow the tested and proven program. This will help prevent having an unhappy franchisee down the road.

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