What Are The Indicators That Your Brand Is Franchise Ready?

Uttara.J. Malhotra
Uttara.J. Malhotra Jul 09 2018 - 3 min read
What Are The Indicators That Your Brand Is Franchise Ready?
There Are Aspects Which Entrepreneurs Must Not Miss On If They Want To Transform Their Businesses Into A Franchise Model .

How do you know that your business is franchise ready? You might be confident about what you are doing with your business, but that might not be enough to ensure your business is ready to become a franchise model.

Here are some pointers you can keep in mind and access for yourself if your business is franchise ready.

Do you have a brand philosophy

 For an entrepreneur business to become a franchise one, the service or product should hold a philosophy or a vision to live up to. If you are missing a brand philosophy then put one in place before you decide to go the franchise way. For any business to expand remotely, your fellow franchise partners need to know what they are representing and how to grow the business. This depends a lot of the morals, values, goals, vision and philosophy the product or brand stands for.

Return on Investments

 If your business model has standard operating procedures in place, then there is all the reason that you be able to guarantee Return on Investment to your franchisees.  This is something that anyone would like to look at when investing in your business model. So, if you think you have reached a point where profits have started showing, then this is a time that you can branch out into a franchise model.

Model that can be Replicated

You might be running the show on your own and doing it very well. But does your business have the standing to be run without your daily intervention?  Suggests Ray Titus, Owner of Accurate Franchising, “The key to a successful franchise is that it is repeatable. If your business will only work with you running it, or in your specific community with your specific partners and employees, then it is not a good candidate. On the other hand, is it possible that you could take someone with little to no industry knowledge and help them successfully launch your business? If you can easily teach your business to someone willing to learn and work hard, then your business is a good candidate for franchising.”

Not Stable?

 If your business model does not have simplified concepts, then don’t think of franchising. This would only pose to be a huge money guzzler but not motivate someone to put in money. The thumb rule is to remember that anyone will invest in a brand which is going to ensure quick growth and financial returns. “A restaurant concept that involves white tablecloths, a full wait staff, and an extensive menu poses some serious challenges in a franchise context. It would require extensive training of a large number of people to convey the intellectual property that comprises the franchise concept. With the practical training limitations and the attendant costs, the franchise would be in danger of collapsing under its own weight. There are exceptions to this rule (Ruth’s Chris steakhouse comes to mind), but not many”, explains Andrew A. Caffey at All Business.

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