We plan to expand to top 100 cities in India: Nitin Kalwani
International trends play a big role in the salon industry. The Indian market has been very much inspired by the use of various elements in the salon industry that the international markets are showcasing. The growth in the industry is good and brands have been a part of the journey since its inception. Though there is no dearth of ideas and innovations in the Indian salon industry, international trends never cease to amaze. Trends come and go as there is so much of experimenting involved that customers always have something to look forward to. There are many changes that have been brought into the salon industry. For the customers, the experience is a crucial factor. Any brand that can meet up to the expectations of the customers is already considered successful. It has become a need to stay updated and move ahead with the times. For a brand in the salon industry that wants to be successful than the others, quality and quantity are some of the other important things they need to really focus on. In a conversation with Nitin Kalwani, Managing Director, Juice Salon, for our Indian Salon and Wellness Coffee Table Book 2017, he shared with us what Juice Salon is all about, his views regarding the Indian Salon Industry and a lot more.
Kindly share a brief about your brand.
Juice salon had started its journey in 2000 from Mumbai and today, it has 30 salons spread over India. The salon has a strong presence in markets like Mumbai, Pune, Kolkata, Hyderabad and Lucknow. It is believed to be a pioneer in setting up trends and styles in hair and nail services. All operators are exclusively trained at our own academy. Today, apart from quality service, the emphasis is given to hygiene and ambience. Juice salon, which endorses a vibrant ambience and top-class hygiene standards, appeals to both, the young as well the middle age group clientele. We mostly use disposable materials in our service delivery.
Name some of the brands that are associated with Juice Salon.
Juice salon has been known as a leader in hair care and nail care segment. For nail care, it has its own in-house brand “LYN”- Live Your Now. Some of the brands associated with the salon include Loreal, TIGI, Remy Laure, LYN, Dermalogica etc.
What are your expansion plans for the brand?
The industry was non-existent 20 years back but it is a thriving sector. I could sense its need and potential at the right time. Started at a couple of locations, which were well backed and supported by our own academy, we plan to expand to top 100 cities in India.
What procedure do you follow to hire the best for your brand?
The salon has close to 400 technicians working in its network of salons. A technician has to undergo skill test and interview to get selected and once on board, they get exhaustive training of around 20 days from experienced trainers.