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WaterScience Aims To Touch 100 Crores In Next Three Years

Opportunity India Desk
Opportunity India Desk Jun 29 2022 - 2 min read
WaterScience Aims To Touch 100 Crores In Next Three Years
“While the drinking water market is growing at 21 per cent Compound Annual Growth Rate (CAGR) from 2018 to2023 and is at around 5000 crores in 2022, we can expect the non-drinking water segment to grow at an exponential rate over the next few years as awareness grows.”

WaterScience, a Bengaluru-based Direct-to-Consumer (D2C) start-up that markets a range of water purification solutions has announced that it expects to double its growth rate to touch revenues of INR 100 crore in the next three years.

The company estimates the total addressable market for non-drinking water filters to be at USD 3bn with bath filters accounting for USD1.5 bn, appliance filters for USD 0.5bn, and whole-house systems estimated at half a billion USD. Currently, about 400,000 households use the company’s products.

Pavithra Rao, Co-founder, WaterScience said that access to safe water is essential to the health and wellbeing of the population.

“While the drinking water market is growing at 21 per cent Compound Annual Growth Rate (CAGR) from 2018 to2023 and is at around 5000 crores in 2022, we can expect the non-drinking water segment to grow at an exponential rate over the next few years as awareness grows. As water availability and quality get more challenging, point-of-use filters and water-saving devices will be as ubiquitous as drinking water filters.”

She further said, “We’ve seen considerable demand, especially from metros such as Bangalore and the NCR region that have a higher percentage of urban population and a larger percentage of the population residing in apartment communities. Given that nearly 95 per cent of the water that is consumed for non-drinking purposes like cleaning, bathing, laundry finding ways to conserve water and find sustainable solutions is critical.” 

Launched in 2016, WaterScience manufactures filters that purify water for non-drinking use cases, its offerings include a wide range of products such as filters for showers and taps, washing machines, kitchens, as well as main water lines. The company has raised funding from Velocity.in, a revenue-based financier and Aditya Somani, a veteran PE professional and angel investor. 

About WaterScience

Water may look clean - but almost always has contaminants that can cause a range of health issues. Filtered water is the norm for drinking and cooking but protection for our hair & skin has largely been ignored. WaterScience puts cutting edge science, technology and research to work to ensure you get the best quality water possible for your family. WaterScience products are designed to prevent contaminants before they can come in contact with your body.

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