Vodafone India Launches Vi Ads in Partnership With Infomo

Abhishek Kumar Singh
Abhishek Kumar Singh Jun 22 2022 - 3 min read
Vodafone India Launches Vi Ads in Partnership With Infomo
Vi Ads will provide marketers with a programmatic media-buying platform targeted to deliver insight, transparency and real-time analytics to consumers.

Vodafone Idea Limited, an Indian telecom operator, has signed a multi-year partnership with TorcAI, an Artifial Interlligence company backed by Infomo Global, to launch an AdTech and data distribution platform named 'Vi Ads'. The platform is said to be powered by Artificial Intelligence and Machine Learning technology to provide better solutions.

Vi Ads will provide marketers with a programmatic media-buying platform targeted to deliver insight, transparency and real-time analytics. Additionally, it will illustrate campaign performance and provide value to marketers, advertisers and publishers.

Commenting on the launch of Vi Ads, Avneesh Khosla, Chief Marketing Officer at Vodafone Idea said, “This critical partnership will ensure our programmatic platform 'Vi Ads' address two of the biggest challenges faced by marketers today which are authentic insights and enhanced reach.  to sovlve these two issues it offers marketers the benefits of unique audience segments, interest groups and targeting parameters derived using Vi’s deep insights of our consumers, built on ‘opt-in data’.”

“further, it allows advertisers to reach their chosen audiences across a range of Vi’s own digital media as well as external third-party programmatic media and traditional channels, like SMS and IVR calls. This is a simple, easy to use and highly efficient solution for marketers to effectively reach the right people at the right time with the most relevant message”, added Avneesh Khosla.

The Vi Ads platform has been built in partnership with TorcAI which is a provider of audience infrastructure and programmatic solutions. TorcAI leverages data science, Artificial Intelligence and Machine Learning to stitch together legacy marketing and advertising platforms with cutting-edge technology.

TorcAi is a subsidiary of Infomo Global Limited which is a major player in the digital marketing, advertising and data monetization world. Infomo was founded in 2018 by former Head of Infosys, Australia, Ananda Rao and corporate and investment veteran, Peter Jermyn. The Company has grown rapidly over the past 18 months with offices across Australia, Singapore, India, Indonesia, and Vietnam with aggressive plans for expansion into the US, Brazil, Malaysia, Thailand and the Philippines.

Ananda Rao, Chief Executive Officer of Infomo Group said, “The signing of this critical partnership with Vodafone Idea in India, one of the largest markets in the world, cannot be understated and reinforces the leadership position Infomo is taking as a global player in the digital advertising and programmatic market. Furthermore, Infomo is on target to sign up several key partnerships across multiple markets in the coming weeks.”

“We also expect to join forces with more than 30 media companies over the coming months. In total, those agreements translate into 500 million mobile device connections and more than 4 billion page views, per month. We’ve also challenged ourselves to double those numbers through 2023 and are on track to reach an astonishing advertising audience of more than 1 billion people worldwide”, he added.


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