USAID Announces Winners For Cohort-1 Under Yash Entrepreneurs Programme

The US Agency for International Development (USAID)’s MOMENTUM Country and Global Leadership: India-Yash project, has announced the first cohort of social enterprises selected for the Yash Entrepreneurs Programme (YEP). Anchored by USAID, YEP is a multi-donor project - designed to contribute to the achievement of India’s family planning goals.

Launched in April 2022, the Yash Entrepreneurs Programme will support 20 enterprises across India, over a 36-month period, to invest in solutions to revolutionise how youth and adolescents access quality family planning and reproductive health (FP/RH) services. 

As a part of Cohort 1 of YEP, eight on-boarded social enterprises, will each receive a funding of up to Indian Rupees (INR) 10 lakhs as well as technical assistance, mentoring, and incubation support from Villgro including skill building on the designing, prototyping and manufacturing of FP/SRH-focused products and services, digital marketing, go-to-market strategies, commercial pilots, financial dashboards, legal compliance, organisational culture, and leadership capability. Over the next nine months, these enterprises will focus on harnessing the network and resources of Villgro and Jhpiego to scale their businesses and attract follow-on funding from investors and corporations.

The 8 winners include: 

Curapy Health Private Limited: This enterprise’s Uvi Health platform is a virtual care platform for women’s reproductive, hormonal and sexual concerns offering affordable care plans and diagnostics for SRH. Uvi Health targets breaking the conventional prescription-driven care and strives in providing holistic solutions as well.

Kamacore Media Private Limited: GetIntimacy, the flagship product of this women-led enterprise, aims to normalize sexual wellness by offering a setting for communal learning through non-therapeutic counseling, workshops, free content, and paid courses that assist community members in resolving their sexual issues.

StandWeSpeak: StandWeSpeak, also a women-led enterprise, strives to provide a change in the arena of the sexual and reproductive health sector through 4 main pillars: reliable information, teleconsultation, product suggestions, and resource material.

Green Delight Innovations Private Limited: The enterprise's flagship brand, Bliss, aims to end the excessive use of plastic-manufactured women-focused hygiene products including sanitary pads with a focus on environmental safety and feminine hygiene and health.

Padcare Labs Private Limited: Padcare Labs has developed the world’s first Menstrual Hygiene as a Service (MHAAS) business model and ensures the availability of pads in office spaces with a special focus on recycling the same in the most hygienic way.

Pinky Promise Private Limited: This enterprise plans to eliminate cost, quality, and social barriers to sexual and reproductive health through technology, via a mobile app that provides an instant symptom assessment, doctor's consultation, testing, and community support chat rooms.

Shivtensity Private Limited: Shivtensity is a service-based platform that promotes safe-inclusive spaces for dialogues on Mental Health, Disability, and Sexuality.

Thinkpods Education Services Private Limited: That Mate, the flagship product of this startup, is focused on assisting young boys and girls as they navigate puberty. The app personifies itself as a friend or an advice-giver catering its content to the problems of the individual in the form of game therapy of self-healing (journaling, affirmations, etc.).

Congratulating the winners, Sangita Patel, Director, USAID Health Office at the U.S. Embassy shared, “As the world’s largest family planning bilateral donor, USAID is committed to helping countries meet the family planning and reproductive health needs of their people. We are happy to support the Yash Entrepreneurs Programme, which is providing necessary resources and services to enterprises and innovations-based businesses to ensure that youth voices and aspirations are heard, including those from marginalised communities who face greater challenges in accessing equitable family planning and reproductive health care services.”

Dr. Sapna Poti, Director, Strategic Alliances Division in the Office of Principal Scientific Advisor (PSA) to the Government of India said, “Office of the PSA is driving innovation towards solving socio-economic challenges for sustainable growth and providing an enabling ecosystem for enterprises, specifically in the healthcare space. Yash Entrepreneurs Program is exactly the kind of platform the sector needs. Focusing on sexual and reproductive health, the selected enterprises will provide an effective solution framework and will be a start to more such platforms. It is an ardent initiative by USAID towards strengthening the innovation ecosystem in the country and we are delighted by the response of the entrepreneurial ecosystem to this initiative.”

Sharing Jhpiego India’s mission to build responsive and resilient health systems and self-reliant communities, created on the foundational values of partnerships, positive disruption, and local capacity, Dr. Somesh Kumar, Country Director, Jhpiego India, highlighted the importance of innovations in the healthcare space for India to be self-reliant.

“The eight shortlisted enterprises will create a ripple effect in the social entrepreneurs’ environment with innovations in the area of family planning and reproductive health. Each one is endeavoring exemplary work, and there is a huge potential to identify opportunities and build healthcare solutions for those who need it the most,” he added.

Srinivas Ramanujam, CEO, Villgro Innovations Foundation added, “Considering the nature of the products/services and the maturity of the business models of these enterprises, there is enough reason to believe that FP/SRH will soon become an investable sector and the Yash Entrepreneurs Program will play a valuable role to bring together investors and donors to support enterprises that show promise of creating sustainable health impacts”.