UNICEF Launches Video Urging Citizens To Follow COVID Appropriate Behaviour

UNICEF on 19 January 2022 launched an inspiring music video featuring several iconic names from cinema, music, and sports to urge people to take precautions against Covid-19.

Given the recent upsurge in COVID-19 cases, the video is timely, as it emphasises the importance of vaccination and adherence of COVID Appropriate Behaviours by everyone.

The four-and-a-half minute music video featuresUNICEF Global Goodwill Ambassadors and well-known actors, Amitabh Bachchan and Priyanka Chopra Jonas, renowned music composer and singer Shankar Mahadevan, two-time Olympic badminton champion, PV Sindhu, renowned singer, Harshdeep Kaur and winner of Indian Idol season 12 - Pawandeep Rana. The lyrics, ‘Rehna Hai Tayyar aur Pura Zimmedar’ (we need to remain prepared and fully responsible) are by noted lyricist Prasoon Joshi. The video is produced in partnership with Bill & Melinda Gates Foundation.

The video, which opens with Amitabh Bachchan urging people not to let their guard down against coronavirus, aims to educate people about the need to follow Covid Appropriate measures such as wearing masks, maintaining physical distance, washing or sanitising hands regularly. Shot at several locations across the country, the music video captures the government of India’s vaccination drive, emphasising the importance of vaccination.

India rolled out its nationwide Covid-19 vaccination programme on January 16, 2021. Since then, the country has administered more than 150 crore doses of the vaccines, making it one of the fastest, and the largest vaccination programmes in the world. 

Yasumasa Kimura, UNICEF India Representative, said, “We are extremely grateful for the support that this music video has received from our UNICEF Global Goodwill Ambassadors, Amitabh Bachchan and Priyanka Chopra Jonas as well as well-known artists, sportspersons and influencers, Shankar Mahadevan, P.V. Sindhu, Harshdeep Kaur and Pawandeep Rana. The video through its powerful lyrics and music will reach out to peoplewith the message that each of us needs to responsible for our behaviour and actions to control the pandemic. We can do this through vaccination and following Covid Appropriate Behaviours.”

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. In more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF India and its work for children, visit www.unicef.org/india

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