Truefitt & Hill launches its second branch in New Delhi at GK2

Truefitt & Hill (T&H) is bringing its sophistication to the most posh neighbourhood of Delhi, GK2. This is T&H’s second branch in New Delhi, and the first in South Delhi.

T&H is globally renowned as one of the pioneer brands offering premium grooming services for men. Present in India since 2013, the brand operates 22 stores across 12 cities in India.

Spread across an area of 1,200 sq ft, the salon offers services for men only, which include Royal or Classic Shaves, Haircuts, Manicure, Pedicure, Head massage, hand and foot massage, facial, hair grooming, hair colouring and many more.

Istayak Ansari, Co-Founder & Director, Lloyds Luxuries, and Krishna Gupta, MD of Lloyds Luxuries, said, “The surge in beauty blogs and social media influencers have inculcated the importance of Grooming as a daily necessity, and we at Truefitt & Hill provide men with the most luxurious atmosphere and highly skilled barbers and staff to turn this grooming exercise into a luxurious experience.”

“Finding greater resonance with young men who are choosing to align themselves with brands alike TF&H, we currently have 22 open and operating stores across 9+ cities in India and 1 in Dhaka, Bangladesh. Standing at the cusp of the market growth rate of about 25%, we look forward to growing and opening new stores,” they added.

Angad Pasricha & Neoma Pasricha, Franchisee Truefitt & Hill Delhi GK2, stated, “In an evolving trend in India, men are beginning to look at innovative grooming services carved specifically for them. What's better than Truefitt & Hill, who's committed to serve the modern men with an unparalleled level of luxury service in the world! GK2 witnesses a heavy footfall of well-heeled young ubersexual men, confident and conscious of what they wear and how they look creating an attractive market for the brand.”