Trends that are Shaping the Spa and Salon Business
The ever-evolving spa and salon industry is a confluence of innovation, technology, skilfulness, and great business acumen. The wellness industry attracts millions of eager consumers every year. To ensure the viability in terms of business, the industry continues to market itself beautifully and provides customers with something to look forward to.
To throw light on the industry in India, Mahema Bharadwaj, Managing Director of The Mani Pedi spa, shares trends that are shaping the Spa and Salon Business in the country and helping them to upgrade their repertoire to stay ahead-of-the-game:
Niche service salons
Salons in India have been investing across the length and breadth of all possible wellness services for eons. However, the demand for luxury in this space has created the market for spas and salons that cater to niche and exclusive services. The specialized salons aim at providing excellence in the services they offer and hence they focus on being the master of one rather than a jack of all trades. Owing to the increase in awareness for customization, many consumers prefer opting for customized and specialized services.
Marketing through social media
Social media, the most interactive platform, is one of the most preferred ones for marketing. People spend maximum time on social media and take inspirations from platforms like Facebook, Instagram, Pinterest etc. Marketing through social media is not only cost-effective but also helps to target and retarget customers and improve search engine rankings, and in increasing visibility for the brand amongst the target audience.
Focus on men’s grooming
Self-care and grooming is not only a women’s thing anymore; men these days are equally attentive about priming. Due to the shift in the thought processes and prevailing influence from the west, men have started indulging in the grooming more and there has been a bent towards services like manicure, pedicure, facial cleanups, hair spas etc. There is also an increase in the number of exclusive men’s salons and unisex salons and spas in the past few years.
Curating customer experiences
Customer satisfaction is not limited to the quality of services these days; it is extremely crucial to curate an experience for the customer. Customer experiences can be made better by providing services with a smile, keeping the salons clean and spotless, and being consistent with the quality of services. Knowing your products well and keeping the customer involved in the process of the service is one of the key elements in giving experience to the customer. Remembering the details of your customers like their favorite drink, the nail art design they chose last time etc. add a touch of personalization to the services.
Technology plays a pivotal role in the evolution of new trends in an industry. Spa and Salon industry has also witnessed progression and growth in the last few years with the technology taking center stage. Softwares have been developed to fasten the processes of taking appointments, bill payments, receipt app etc. Salons are also using automated apps for their internal purposes like accounting, the point of sales, payroll, streaming music, sound/temperature/lighting control etc.