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Tiles maker NITCO to launch 10-12 new stores across several states

Vaishnavi Gupta
Vaishnavi Gupta Oct 29 2020 - 2 min read
Tiles maker NITCO to launch 10-12 new stores across several states
Presently, the company has 120 active franchisee-run stores in the country.

NITCO Ltd, a leading tiles manufacturing and surface design company, plans to open 10-12 new stores over the next 2-3 months across several states. These stores will be opened at Chandigarh, Haryana, Kerala, Kolkata, Amritsar (Punjab), and Tamil Nadu.

Of the new stores, the company plans to open three stores on a large scale, while the remaining ones will be on a medium-to-semi-medium scale. The Mumbai-headquartered entity has opened around 60 stores in the last few years. Presently, the company has 120 active franchisee-run stores in the country.

Vivek Talwar, Managing Director, NITCO Ltd, said, “NITCO is a well-established brand in the tiles, marble and mosaic space. Opening up more stores in various states over the next few months shall further strengthen our presence in these geographies going ahead. These upcoming stores will enable customers to scour through a variety of our nature-inspired tiles at affordable prices.”

“While the economy came to a near stand-still following the outbreak of coronavirus in April, things have begun to look better over the past few months. We remain optimistic that the pick-up in real estate and other construction-related activities will boost demand for tiles and other products going ahead,” he further added.

Offering Digital Solutions on WhatsApp

In an initiative, NITCO has started digital solutions for the customers on WhatsApp, in view of the ongoing lockdown across the country due to the coronavirus pandemic. Customers can buy their products through WhatsApp with this innovative digital solution.

Through this initiative, customers will be able to browse, select, and order their favorite tiles and marble digitally from the comfort of their homes in just one click.

NITCO not only manufactures products for India but also exports to 40 different countries like United States, Canada, Australia, Singapore, Nepal, Bahrain, Uganda Seychelles, Botswana, Zambia, Maldives, Poland, Qatar, Kenya, Ethiopia, Kuwait, Taiwan, Tanzania, Fiji, etc., among others.

NITCO Franchise

NITCO owns 10 exclusive display centres under the brand name Le Studio and over 120 exclusive showrooms operating as franchisees, known as Le Studio Express (LSE) and NITCO Look.

NITCO operates on FOFO (Franchise Owned Franchise Operated) model. NITCO provides infrastructure, training, sales & after-sales support to its franchisees.

NITCO brand is a premium brand providing surface solutions since 1953. All its franchisees can earn healthy margins by charging premiums to customers. Product price is commanded by the franchisee to the customer, based on the marketing operating rate.

The brand is in the process of strengthening its footprints across India. NITCO believes that franchise is the best way to penetrate into any market with exclusive display centers and showcasing its portfolio based on the local market conditions. The company says that the franchise model creates trust and offers a win-win situation for both parties.

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