Tier-2 & Tier-3 Cities Are Major Contributors For The Booming Health And Wellness Market: Sushil Khaitan

The constantly rising demand for the health and wellness services has allowed investors to invest in this industry that carries huge potential. While people are getting health conscious, health and wellness brands are coming up with new offerings that are attracting the new age consumers. Also, this transformation has led companies to enhance their offerings towards catering to the health-conscious population of the new and healthy India.

In an interaction with Wellness India, Sushil Khaitan, CEO & Director, Pure Nutrition highlights how his brand is reacting to the ever-transforming Indian health and wellness industry.

Brand’s story

Pure Nutrition emerged as an omnichannel startup, dealing in both online and retail. The brand is dealing in 5 different areas of the health and wellness industry that includes

• Dietary supplements
• Super foods
• Protein powder
• Pure herbal infusions
• Cold pressed oils

Believing in catering quality products to the customers, Pure Nutrition is working on plant-based supplements, mostly being vegetarian. Since the brand is formulating through vitamins and Ayurveda, the health and wellness industry in India is expected to evolve more in the coming years.

The constant transforming wellness industry

The situations in India are vastly changing now in term of health and wellness businesses. With more people from Tier-2 and Tier-3 cities accessing the internet, the current online wellness industry is close to a billion market, that is an achievement. With the speedy invasion of digitalization and technologies in the current time, the industry is predicted to evolve more, offering new and unique quality offerings to the consumers.

Sushil Khaitan says, “The general health and wellness industry is closely a 3 billion dollar market carrying huge potentials for both the investors and consumers. This is expected to grow by 6.5 billion dollars by the end of 2022. The contributions from the Tier-2 and Tier-3 cities are contributing as a major growth factor for this segment.”

Factors that are causing the industry to ‘Boom’

Various growth factors are responsible for the booming of this industry. One of the factors is ‘Awareness’ that has caused the people to step out of their comfort level, exercising and hitting the gyms for a healthy body. This has also lead to the choices of foods that are nutritionally rich, containing an appropriate amount of minerals and vitamins for a better lifestyle.

Yoga, on the other hand, has been a major driving factor for the Indian health and wellness industry. Being there in the culture since decades, the yoga culture witnessed a sudden rise after it was made popular by our Prime Minister.

“It’s a multi-channel approach that is causing hundreds of people hitting to gyms or other health-concerned brands for an enhanced, better, and healthier lifestyle. People are also becoming very conscious about the foods they intake, offering opportunities for brands like us to cater accordingly with nutritional and healthy products,” shares Khaitan.