This Is Why Franchisors Should Target Small Cities and Towns for Expanding Their Franchise Business
It is very common to see brands penetrating the big cities and towns for successfully establishing their franchise business. Big towns and cities are believed to hold potential customers that could be targeted in order to sell products and services accordingly.
The Indian big cities and towns are already a hub for national and international franchise brands that are successfully selling their products and services to the customers. The market is well established with new entrants emerging every now and then, eventually increasing the competition within the region.
While these big cities and towns seem an ideal location for franchisors to establish a business, small cities and towns have their own advantages in terms of establishing or running a business. With fewer competitions within the small cities and towns, franchisors could utilize this opportunity with their business ideas for making big in the industry.
Chetan Kaushal, Co-owner, Karma Kismet says, “There is no denying the fact that bigger cities and towns are good regions for starting a franchise business. But the smaller cities are no way behind in this race. The region has its own advantages like lack of competition and untapped regions that could prove beneficial for aspiring franchisors.”
Mentioned below are the reasons why franchisors should target small cities and towns for setting up their business.
Lower Cost Factor
It’s a universal fact that one requires a huge amount of money for thriving in bigger cities. From a business location to goods and services, things are mostly expensive in bigger cities. So if you as a franchisor is entering the segment with a moderate budget, opting for relatively smaller cities and towns as your franchise business location could well solve the issue.
Small cities have a lower cost of living that eventually increases the chance of taking a risk in the business as a franchisor.
We are quite familiar with the number of brands that are catering under the same segments in bigger cities. In fact, establishing a business in bigger cities could well result in being your brand among one of the dozens that are already catering to their fixed audiences. This means that the competition within the bigger cities is really stiff that eventually makes the entire journey as a franchisor a daunting task.
But when it’s about setting up a business in smaller cities, your business could turn out to be the first of its kind that could help you build your brand in a constructive manner.
One of the biggest perks of setting up a business in smaller cities is that one could easily establish a vital connection with the local community. This bond eventually helps in growing a business to another level that could later bring in more profits and sales as an organization.
“Establishing a business is all about webbing relationships with the customers. A brand is believed to be successful only when it has managed to better the connections with its customers and the local community. Remember that the sales in small cities and towns completely revolve around the local community,” adds Kaushal.