This International Dessert Brand is Looking for Potential Franchisees to Enter
The Indian youths, families and friends have moved their preferences from fine dining restaurants to cafes and coffee shops because they get good deals and variety at one point. This is one of the reasons why the Indian Café market is growing.
The Indian Café Market is estimated to be 151 million by 2020 at a CAGR of 15%, which is why the Indian market is attracting a lot of international brands to share the sweet profit pie.
Founded in 1986, Geláre is one of Australia's most-loved dessert cafes. After running successfully for 20 years, the premium desert brand is planning to enter the Indian Territory via franchising.
Ryan Torabi, Business Development Manager, Geláre says, “We are looking for a Master Franchise Partner, in particular for the North and the West of India. We are looking to expand to at least 10 units within India in the next few years and further, we would like to saturate the market in the North and West of India.”
Understanding the market where a brand wants to expand is important but to put forth the expectations, it wants in return from the market is equally important.
Hence, Geláre has described its expectations from the potential franchisees in the following points:
- The first thing that we look at the franchisee, in particular, is his willingness to take ownership of the brand. Get his hands dirty, roll up his sleeves and actually work in the store. That he actually knows the market demographics and what the customers want everything from the starting to the finish. We believe that such people are the most successful ones.
- The second thing that we look for is someone with a passion for the brand is his/her willingness to learn over time and innovate. Nothing is in setting stone in the business so all our franchisees need to innovate, follow the visions of the franchisors and also contribute to it. However, it becomes difficult to grow when at times some franchisees are not willing to innovate and follow the new trends.
- The third thing that we look at from a very practical level is someone with a very good inter-personal skill that can manage their staff, communicate with head office that can communicate and complies with the goals and the vision for the brand.