The Semi-Permanent Makeup Industry in India

Vaishnavi Gupta
Vaishnavi Gupta May 01 2020 - 4 min read
The Semi-Permanent Makeup Industry in India
In the current scenario, the semi-permanent makeup industry can be one of the most lucrative sectors for franchise investment in India.

The semi-permanent makeup industry in India, although not entirely new, is still in its infancy stage. Semi-permanent makeup has greatly progressed from what the procedure was 10 years ago. The oddly shaped faded green eyebrows in sometime permanent ink are gone! Modern procedures leave clients with beautiful results varying from subtle natural finishes to bolder more defined looks.

Semi-Permanent Makeup, also popularly called cosmetic tattooing, or micro-pigmentation is one of the fastest-growing specialties in the beauty industry worldwide. It is a process of implementing pigment into the papillary layer of the dermis that produces long-lasting and natural-looking results. This treatment is the way of the future for flawless looks. With greater awareness in brows over the years, the eyebrow-tattooing technique has grown exponentially over the globe. Now with increased interest in full lips, the demand for semi-permanent lip coloring is also witnessing steady growth. Most micro-pigmentation applications take a couple of hours and treatments usually last for a couple of years with regular touch-ups.

Modern semi-permanent makeup takes ageing and beauty trends into consideration. As a client’s skin, bone structure, and trends change, semi-permanent makeup can be tweaked and customized for each individual.

The most popular procedures in Semi-Permanent makeup are Microblading, Ombré Powder Brows, Combination Brows & Lip blush & Lip Correction.

If someone is fed up drawing a full set of brows every day then micro-blading for eyebrows is an ideal solution. Microblading is a form of natural-looking, semi-permanent tattoo artistry that is perfect for reconstructing, defining, extending, or filling-in over-plucked or sparse eyebrows. A trained aesthetician uses a handheld micro-blading tool to implant semi-permanent micro-pigments under the skin. Using the tool, the aesthetician will draw individual, hair-like strokes in the brow region to mimic the look of natural brow hairs. The micro-blading technique allows the aesthetician to control the shape, color, and density of the completed brows.

Ombre Powder Brows are one of the most sought out styles of semi-permanent makeup. This style will offer your clients beautiful brows that have the appearance of makeup. The results of this technique are powdery with a faded front and a crisp tail resembling the look of makeup.

Combination brows as you might expect are a combination of both Microblading & Ombré powder brows.

Lip Blush & Lip Correction is a procedure that can help lighten the color of a person's lips. It can enhance the beauty of natural lip color, correct asymmetry, and add fullness and definition. With the help of this treatment, it is possible to correct the fading color of lips that is always associated with aging. Lip Correction is a procedure that can help lighten the color of a person’s lips. Darkening of the lips can often be the result of Hyperpigmentation. This is a harmless condition caused by Melanin. Melanin is a dark brown to black pigment occurring in the hair, skin, and iris of the eye in people and animals. It is responsible for the tanning of skin exposed to sunlight. All the procedures look very natural, just enough to enhance your natural looks and give you the much-needed confidence.

Globally, semi-permanent makeup is one of the most sought after treatments providing some of the best results. These procedures have been well established in Europe and North America for many years. It is an amazing time in India for both existing beauty professionals and people looking to get into a new career or business. As the Indian market is educated about the procedures and benefits of semi-permanent makeup, the growth of the industry will be very sharp.

The franchise business model is rapidly gaining momentum in the world, especially in the semi-permanent makeup industry. The recent years have seen a significant increase in the popularity of beauty franchises due to the rising demand for beauty services. In the current scenario, the semi-permanent makeup industry can be one of the most lucrative sectors for franchise investment in India. Furthermore, a beauty franchise requires less investment than starting your own business and it gives a quick return on investment, with a higher rate of benefit.

Early adopters will have a rare opportunity to own the market as growth occurs and the Semi-permanent makeup becomes the go-to treatment for clients.


This article is written by Raman Chohan, Director, Victress Beauty Academy.

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