The MobileStore to take its store count to 1500
As a part of its expansion plan, The MobileStore looks to have at least 1500 stores across the nation. The brand currently has 700 company owned and 90 franchise units. The MobileStore started franchising its concept in 2011.
Himanshu Chakrawarti, Chief Executive Officer, The MobileStore informs: “Our franchise stores offer the same spread of services that one can find at any of the other outlets. We have purposefully put efforts in our business to ensure that there is no differentiation that a customer can find once he walks into a franchise outlet or a company owned outlet. So, our franchise stores offer complete telecom solutions right from purchase of handsets, data cards, connections to post purchase services like Theft Insurance, Extended Warranty and a wide range of accessories to choose from. There is a separate team in place to look after the interests of the franchisees and ensure the smooth functioning of the model.”Stating the vision of the company Chakrawarti adds: “ Our vision is to be the most sought after Mobile Retail chain in India that offers the widest range of live phones and tablets with the power of ‘live experience’ to bring out the power of technology for everyday consumer use”
The MobileStore is one stop telecom solution shop. This is one of the major reasons behind the popularity of The MobileStore in India. The new concept of The MobileStore Lounge introduced by the company leverages the customer experience to the next level by offering Wi-Fi enabled zone for android lovers and tech buddies instead of the regular sales staff to not only sell but also educate the consumers about the products.