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The Iconic Textile Brand, ‘Siyarams’ Enters the List of Top Franchise 100 Brands

Nikita Arya
Nikita Arya Feb 27 2019 - 3 min read
The Iconic Textile Brand, ‘Siyarams’ Enters the List of Top Franchise 100 Brands
Not only in people’s heart, but Siyarams has also secured a place in the list of Top Franchise 100 brands. The legacy brand has left its footprints on the road of success to be followed by the budding entrepreneurs.

With a mission to become the preferred partner to every stakeholder in the textile and fashion industry by delivering high quality fashion fabrics, the journey of the Siyaram’s legacy started. Since then, there has been no looking back.

Siyarams, one of the leading textile brands in Men’s fashion over 3 decades, is successful in keeping its legacy going on and has secured a place in every Indian man’s heart.

Not only in people’s heart, but Siyarams has also secured a place in the list of Top Franchise 100 brands. The legacy brand has left its footprints on the road of success to be followed by the budding entrepreneurs.

Siyarams as an Iconic Textile Brand

Marking its presence in the market since 1978, Siyarams is excelling at providing the top-notch quality products along with world-class services. Since the past three decades, Siyarams has generated a turnover of Rs 1,115 crores  and has been one of the leading textile brands in India till date. With an exclusive chain of retail outlets with 170+ stores at premium locations in India established through franchising, Siyarams is one of the best destinations to invest money for the aspiring entrepreneurs in the market.

To cater to the ever-evolving demands of the customers, Siyarams leaves no stone unturned and manufactures the top-quality fabrics and garments. This makes the brand the first resort for the customers to buy fashionable garments at reasonable prices.

Siyarams in Franchising World

A household name in textiles, Siyarams has an ambitious plan to add more and more franchisees to expand their business across India. Already established in the market as an iconic textile brand, Siyarams has been a household name since a very long time. The brand has so many brands and products under its kitty and has evolved and innovated with the passage of time. The brand has already flourished itself quite well across India and beyond, and what has given their business a geographical edge is its vast chain of outlets across India, which has olnly happened since the company has adopted the franchising model for expansion.

Commenting about the brand’s growth model, Jasvinder Arora, Assistant Vice President (Retail), says, “Franchising has been our ‘go to’ market strategy to grow pan-India.”

Franchise Overview

Having their hands on the franchising model since a long time, the brand envisions opening at least another 100 stores in the next 12 months, while the long term plan is to open about 700-800 stores in the next five years. “Our target cities to expand have been Tier II and III cities and we are largely focusing on these markets,” Arora says.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

 

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