The Captivating Visual Merchandising of Your Salon Can Multiply Your Sales
What is the most compelling thing for a customer when they look for a salon service? Is it just the extraordinary services or is there anything apart from the services? In a recent study, it has been revealed that 90% of information sent to the brain is visual. Apparently, the visual merchandising could increase your sales drastically.
Brands like ‘Lakme’, ‘Affinity’ and ‘Geetanjali’ have adopted visual merchandising to stand out from the crowd. Witness a striking growth in your sales by applying the key elements of visual merchandising.
Narrate your brand story with visual merchandising
Every brand has its own story to narrate to its customers. With visual merchandising, a store narrates the story of its brand. The visual merchandising should resonate with the essence of the brand. For example, Lakme` envisions inspiring a woman to express her unique beauty and sensuality, so every Lakme` store uses those colors in its visual merchandising that are feminine and sensual. Keeping the visual appeal in accordance with the essence of the salon can attract the customers even more.
Fixtures and Displays
Fixture is basically housing all your products. The fixture of the products should be well organized and oriented from left to right and top to bottom in the shelves of your store. It should be color-coordinated as per the color codes that match the theme of your brand or store.
You can put the best and the trendiest products on the display shelves so that they could compel the customers to explore your store for more. Display should have minimal products and should not be cluttered.
Let placement be the king
As you walk into the store, the area where you are likely to put your eyes first, should be the area for the placement of displays. Generally it is considered to be rightwards from the entrance. The products can also be displayed in the window displays. The displays should be the most enthralling part of your salon as it provides the customer the first impression of your products and services.
Illuminate your store
Lighting gives a mesmerizing effect to the décor of a store. Bright lighting with soft hues can give the store a classy and elegant look. Enlightening the store with proper lights can bring life to the salon. Choose the lighting of your salon as per the requirement. For instance, putting brighter lights around mirrors and ambient and accent lightings around the display windows are more preferable.