T.A.C Appoints Rahul Kaushik As VP E-Commerce

Sapna Bhardwaj
Sapna Bhardwaj Jun 03 2022 - 3 min read
T.A.C Appoints Rahul Kaushik As VP E-Commerce
The Ayurveda Company had recently raised USD 3 million from Wipro Consumer Care and other investors. The funds raised will boost the company’s growth and production capabilities in the foreseeable future and accelerate their growth towards becoming India's first and fastest growing D2C Ayurvedic Personal Care and Wellness Brand.

The Ayurveda Company (T.A.C) has roped in Rahul Kaushik as Vice President-commerce. Rahul Kaushik comes with a rich experience of 15 years in the FMCG industry. He had over a decade-long association with ITC Ltd., and Marico Ltd., where he led multiple roles in traditional and modern retail channels. In his last assignment, he worked with Lotus Herbals, leading E-commerce and Modern Trade divisions.

Hailing from Delhi, Rahul did his graduation from Delhi University, and PGDBA, Marketing from Symbiosis Institute of Business Management, Pune.

Param Bhargava, Founder, T.A.C said, “Rahul’s extensive experience with large format FMCG companies will help us bring structure to the brand at this stage. His ability to manage P&L and perform strategic planning will certainly take T.A.C to new heights. Surely, the team will learn a lot from the versatile skills and knowledge that Rahul is bringing to the table.”

Embarking on his new career journey, Rahul Kaushik said, “T.A.C began its journey just a year back and became the buzz of the town. The vision of Param and Shreedha to bring Ayurveda to every home in India and beyond international borders struck me during our conversation. I'm ecstatic to be joining at a time when technology is revolutionising how people interact and purchase products. I'm excited to be a part of this young, energetic team and a high-performance culture.”

T.A.C has recently expanded its business module with the launch of its all-new baby care products. The ayurveda products assure safe nourishment for the little ones and are made out of 100 percent natural ingredients which are scientifically blended to keep a baby’s skin healthy and protected right from the beginning. The core ingredient of the products is Dashapushpadi - a group of herbs known for their pure, gentle and soothing properties.

The Ayurveda Company, also referred to as the T.A.C, is one of India’s fastest growing holistic D2C brands in the beauty and wellness sector of India. T.A.C embarked on the journey to popularize the Ayurvedic value in households across the globe in 2020, with an ambitious vision by exemplary duo Shreedha Singh and Param Bhargava.

The company’s major aim is to introduce customers to products which bring in the goodness of the holistic ayurvedic lifestyle that lasts for a lifetime with extended values. The brand intends to ‘HEAL’ the world i.e., ‘Help Embrace Ayurveda for Life’ by making people switch to an Ayurveda lifestyle.

Ayurveda is a living science, and holds the power to change the world. It is a Sarathi which means a guide that does not influence, but brings to you real insights. From the beginning, adopting Ayurveda will eventually lead an individual towards a clean, minimal, holistic lifestyle that can enable change in the world as well.

T.A.C embarked on the journey to popularise the ayurvedic value in households with high quality products at the right price for masses across the globe in 2021, with an ambitious vision by exemplary duo Shreedha Singh and Param Bhargava. 

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