Styling Business: The Next Big Thing in the Wedding Industry

Sneha Santra
Sneha Santra May 20 2019 - 3 min read
Styling Business: The Next Big Thing in the Wedding Industry
Hiring a personal stylist for the big day is no more an indulgence but is becoming a prerequisite

The global economy is constantly evolving, and so is the business world. There are now successful business opportunities available to pursue, which weren’t even heard of earlier. One such business is that of a stylist’s. If fashion is your passion, then this is the right time to convert your passion into a rewarding business.

With technology and social media constantly affecting our lives, people are now becoming aware of the role & need for a stylist. The role of a personal stylist includes handling hair, makeup, fashion, and anything else related to the image of a client. This business is emerging in a big way to become a vital part of any community as it helps individuals achieve success in an increasingly image-conscious world.

Especially in the wedding industry, hiring a wedding stylist is fast becoming a trend amongst Indian couples getting married. A bride’s wedding wardrobe and her trousseau are extremely important, as that’s what is going to make a lifetime of memories. Hiring a personal stylist for the big day is no more an indulgence; rather, it is becoming a prerequisite!

Major Trends in the Industry

Brides today are lot more social media savvy and open to ideas and newer notions, for which we do have the celebrities and Bollywood to blame or thank for. Today’s brides aren’t shying away from experimenting with different colours and are definitely not looking at the traditional reds and maroons for the wedding any more.

Meha Bhargava, founder and CEO - Styl.INC, said, “With social media and Instagram ruling our lives and getting us up close and personal with our favourite Bollywood star, it’s now extremely easy to know what the stars are wearing.  Be it their rendezvous at launch, an invite at an A-listers wedding or their own wedding, the lure and dream of being a similar bride/groom to a favourite star, these are now trends that aren’t going anywhere for a long time.

“Also, the fact that you have other weddings being posted by wedding portals these days brings in an aspiration amongst the brides and grooms-to-be and most of them have a vision or an overachieving Pinterest board already on the go. Hence, the connectivity, social media craze, celebrity weddings, wedding portals all amount to shaping trends in this industry,” added, Bhargava.

A Promising Future

A wedding stylist business might not be the conventional choice for a career and is a relatively new concept; however, it is definitely rewarding and has a promising future. There are many reasons why this is more and more in vogue today, like time, getting the right look, matching themes, and so on.

“One of the primary reasons is the stressful life that we all go through today. With so much happening on the professional front, it becomes very difficult for the bride, groom and even the family members to invest time in exploring the market for the wedding outfits,” commented, Bhargava.

“Secondly,  while many know what ‘good’ clothes are, it’s a stylist and image consultants who can advise you on latest trends, design a trousseau based on your personal colour palette, body shape, lifestyles and curate all this based on your prescribed budget. Another reason is that we can become overwhelmed with the choices we have to make in terms of our outfits and accessories; however with a wedding stylist you’ll know you have an expert at hand, who shall advice and professionally guide you in every choice you make,” asserted, Bhargava.

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