SME Customer Base Doubled In The Last 5 Years, Says Oracle

Kashfi Shamail
Kashfi Shamail Dec 01 2021 - 2 min read
SME Customer Base Doubled In The Last 5 Years, Says Oracle
Globally, Oracle has four lakh customers, out of which three lakh are SMEs.

In 2017, Oracle India went for a different strategic business unit Oracle Digital to provide distinctively to MSME customers but as in today’s scenario, of all the new accounts the company acquires, 60-70 per cent are of small businesses.

The American Software Company known as Oracle had a stake in the SME market in India five years before. The sector’s performance is superb and is currently the company’s fastest-growing business vertical­.

Sheela Nambiar, Senior Director and SMB Business Head, Oracle India said, “Oracle’s SME customer base has doubled in the last five years. In fact, of all the new accounts the company acquires, 60-70 per cent are of small businesses in the country. Oracle has played in the enterprise cloud segment, so almost all the large companies are already using it. What I can say is our customer acquisition in India is much higher than what we see in other countries in the Japan and Asia-Pacific (JAPAC) region.”

In 2017, Oracle India created a separate strategic business unit Oracle Digital to cater specifically to MSME customers. In the beginning, the firm saw a grip from tech-savvy sectors such as edtech and healthtech, “With the pandemic, a lot of things have changed. Of course, the focus on reducing cost and increasing profit continues but now there is an additional reason in the play. Entrepreneurs are thinking about business continuity more than ever and are investing to make it future-proof,” said Nambiar.

Traditionally, SMEs worked on manual processes or on-premise solutions where every workflow was detached from each other. Cloud computing offers small businesses a break to integrate all the systems under one business suite to offer  data analytics and showcase business trends for outstanding efficiency. Besides this cloud computing doesn’t require any upfront capital investment, since it is based on the pay-as-you-use model where cost is based on usage only.

The increased interest has predicted excellent for the firm. Oracle India is seeing double-digit growth in its SME segment. “The expectation is to double our customer growth and acquisition; and the good news is that India as a market has high potential to achieve those numbers,” Nambiar said.

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