Skechers signs Colin Montgomerie as brand ambassador
Sports footwear major Skechers has announced that European golf legend, Colin Montgomerie will be the brand ambassador for the Skechers GO GOLF line.
The multi-year partnership will feature the two-time Senior Major winner, winning Ryder Cup captain and eight-time European Order of Merit winner, Montgomerie, in Skechers GO GOLF marketing and advertising campaigns spanning print, digital, outdoor and in-store mediums.
“We are extremely excited to announce the addition of Colin Montgomerie to the Skechers performance division as we continue to expand the Skechers GO GOLF platform,” said Pete Youell, Managing Director, Skechers- UK and Ireland.“I’m pleased to be joining Skechers GO GOLF at such an exciting time for the company,” said Montgomerie. “I was not surprised when Skechers entered the golf market as they are known for making comfortable, top quality shoes. I spend a lot of time on my feet, both when I’m playing and when I’m practising, so shoes really matter to me and Skechers GO GOLF products really make a difference to my game.”
The success and expansion of the Skechers performance division comes at a time when Skechers USA, Inc. ranks as the second largest sports footwear brand in the US, hitting historical revenues in the first quarter of 2015. Skechers was launched in India in 2012 with a vision to be a leading international lifestyle & performance footwear brand in the Indian market connoting quality and innovation.
