Singapore-based footwear brand Pazzion forays into India with 1st store in New Delhi

Pazzion, the footwear brand, has opened its first store in New Delhi at DLF Avenue Mall, Saket. With this, the Singapore-based brand has made its foray into the Indian market.

The newly launched store follows Pazzion’s existing stores’ design, featuring black and white interiors. It features reasonably-priced accessories and footwear. The New Delhi store offers heels, sandals, wedges, espadrilles, boots, loafers, mules, bags, wallets and more. 

Tom NG, Founder of Pazzion, told the leading media oganisation, “We are delighted to turn a new leaf in the retail segment in India by launching our shoe-label Pazzion amidst the pandemic. People are finally stepping out of their homes and are keen to explore and update their wardrobes with the most trending staples of the season. With so many fashion-conscious women, India becomes an incredibly important market and that’s what motivated us to launch the brand without any fear of growth and expansion.”

Manisha Malik, Master Franchisee & India Head, Pazzion, stated, “We feel that the pandemic had put a huge dent on the shopping spirits of women across the country initially but it is gradually fading away. Women in India are extremely conscious about the way they look and hence are prepping for their back-to-work look while they are still working from home.”

“The fashion market hence is booming and women with a fetish for a good and comfortable pair of shoes are not restricting themselves from getting one even right now. Not just this, with the festive and wedding season approaching, Pazzion will be a perfect fit for ladies looking for fancy footwear choices. We are thrilled about the maiden store launch and have huge expansion plans in India,” she added.

Pazzion is operating stores in more than 10 countries, including Vietnam, Malaysia, Japan and China. It ships to over 40 countries and regions.