Simplilearn And SPJIMR Partner For Professional Certificate Programme In Brand Strategy

A global digital skills training provider Simplilearn has joined hands with Bhartiya Vidya Bhavan’s SP Jain Institute of Management and Research (SPJIMR), Mumbai, for a Professional certificate programme in Brand Strategy. The programme will equip professionals with a 360-degree view of various practical and applicable aspects of brand management and strategy, where learners can enhance their ability to build and manage customer-focused brands to drive profits and organic growth. 

The programme will run for a period of four months and will be conducted online. It will consist of over 50 hours of live and case-based interactive lectures from SPJIMR faculty, academic masterclasses, and a capstone project. The participants will also be eligible for the Executive Alumni status from SPJIMR along with an opportunity to be a part of a 2-day campus immersion programme.

Speaking on the programmes,  Anand Narayanan, Chief Product Officer, Simplilearn, said, “In today’s highly competitive environment, businesses can sustain themselves only if they can set themselves apart from their competitors. They need to focus on delivering company messaging that goes beyond business and adds value by catering to a larger purpose. Keeping this in mind, we have partnered with SP Jain Institute of Management and Research to deliver a Professional certificate program in brand strategy that will enable professionals to keep pace with the fast-changing environment and become effective leaders of tomorrow. This is just the beginning of our partnership with SPJIMR and we look forward to delivering many more such world-class programs.”

Sharing thoughts on the partnership with Simplilearn, Dr. Preeta Geroge, Associate Dean and Professor of Economics, SPJIMR said, “Nothing helps a business flourish more than leaders and employees who are well acquainted with their job roles and can deliver knowledge to those working with them. Today, people who add value to a company are the ones who can successfully climb the corporate ladder. We have partnered with Simplilearn for digital economy skills training for a Professional certificate programme in brand strategy, which will provide a holistic view of how professionals and leaders can ace their professional roles and stay ahead of the industry curve.”

About SPJIMR

SP Jain Institute of Management & Research (SPJIMR) is a constituent of the Bharatiya Vidya Bhavan and is consistently ranked among the top ten business schools in India. With a mission to ‘influence practice and promote value-based growth’ through pioneering programmes and pedagogical innovations, SPJIMR stands out for its unique and distinctive approach to management education. Its vision is to be Asia’s most innovative and socially responsible school of management. It is graded as Autonomous “Category I” status by AICTE, encompassing entrepreneurial agility.  It has been accredited by the prestigious The Association to Advance Collegiate Schools of Business (AACSB) International. More than 1,200 participants from diverse backgrounds are enrolled at any given time across various full-time and modular programmes at SPJIMR. Financial Times ranks SPJIMR’s Post-graduate Diploma in Management (PGDM) at 44 in the world and 2 in India.