Samsung aims 20% growth in Indian tablet business this year
Tech major Samsung eyes 20% growth in tablet PC business this year in India as it lines up new devices in the market for catering to demand of millennial buyers.
Aditya Babbar, Director Mobile Business, Samsung India, said, "For us, our tablet range has been doing well. We saw an 8 per cent increase (in value) in our tablet business and maintained volume numbers in 2018 over the previous year. This year, we expect a healthy double-digit growth of 20 per cent in this segment."
"Samsung had a 50 per cent share in the tablet market in India at the beginning of this year and expects to push this to 60 per cent by the end of 2019. The company has also seen an average selling price (ASPs) of these tablets going up as consumers nowadays opt for more feature-rich devices," he further stated.
In a bid to meet the demands of millennial consumers, Samsung has been lining up devices in the tablet PC category.
Babbar added, "Customers are consuming a lot of content on the go, and the tablet form factor meets that requirement. Besides, it also makes its users to be productive and they don't have to carry around heavy laptops to get their work done."