Revlon to rev up its retail stores via franchisees
Launched in 1995, internarional colour cosmetic brand, Revlon has adopted the franchise route this year and plans to open 7-10 more stores via franchisees in the fourth quarter of 2014. Revlon boasts of being the first brand to start the trend of beauty advisors for the retail stores in India. Modi Revlon wanted to a give choice of shopping of an international cometics brand to the Indian women.
Rajiv Kumar Bobal, Director- Sales & Marketing, Modi Revlon Pvt Ltd says: “We have started opening ‘Revlon Exclusive Stores’ this year via franchise route. Revlon provides its own trained staff and also provides plush interiors in the store to give the best of the shopping experience to its consumer.”To partner with Revlon, a franchisee need not bother about selecting a property, sales staff, training the staff, getting interiors built, software etc. as all of these hassles are taken care of by Modi Revlon. Revlon already holds a vast presence in India via 1300+ shop-in-shops.
Modi Revlon strictly follows the quality norms of Revlon US, all the formulas and manufacturing techniques are as per the US guidelines. Revlon has always come out as one of the safest cosmetics, in various tests conducted by NGOs from time to time. Revlon has developed a long-standing reputation as a trendsetter in the world of cosmetics, skin care, fragrance, and personal care. Revlon's vision is to provide glamour, excitement and innovation through quality products at affordable prices.