Pure Nutrition receives seed funding from Asha Jindal Khaitan

Pure Nutrition, an online nutraceutical platform which started as 'Herbs Nutriproducts Pvt Ltd', is the brainchild of globally renowned and celebrated holistic nutritionist Luke Coutinho and Vinoth Kumar, Co-founder and Director.

The brand recently announced the completion of its INR 4 Crore Seed funding. This seed round was led by Asha Jindal Khaitan, a veteran in the health and wellness industry.

Pure Nutrition majorly operates on 5 different types of verticals namely dietary supplements, super foods, protein powder, pure herbal infusions and cold pressed oils. The latest financing will be utilized to accelerate the development of product, sales expansion, sales support, brand building, operations and marketing. Out of their55 SKU’s, the company has launched 28 SKU’s and the balance 27 SKU’s is set to be launched in the month of May.

Asha Jindal Khaitan, "It will be a challenge to tackle the new entrants in the market. There will be a tremendous competition from the organized sector and large players beingbacked with a strong R&D. The only way to sustain is to produce unusual formulations which are very unique in terms of bio-availability. The gamut of products available under the roof of Pure Nutrition, fall under a very niche category with superior price range, hence it will be a task to compete with the established players and their financial and manufacturing capabilities."

Asha Jindal Khaitan further added, "Having won a gamut of accolades in the health and nutraceutical arena, Pure Nutrition’s product line is impressive and boasts of a high recall value with a repeated list of esteemed clientele. This gave me the confidence on the formulation and made me invest in Pure Nutrition."

Luke Coutinho, Integrative and Lifestyle Medicine, Holistic Nutrition, Exercise Physiologist and Founder, Pure Nutrition, "The brand offers a bundle of healthy plant-based formulations and food supplements that offer to you a gamut of natural foods, herbal teas and enhancements that are rich in natural nutrients aiming to avert, condense and cure ailments and augment one’s overall health and well-being. The product line currently boasts of a well-diversified product portfolio, comprising a variety of natural foods, supplements and herbal infusions, packed with natural nutrients."